sold for $1.6 million

In one of the highest-priced domain sales of the year and one of the most expensive domain name transactions of all time, has just been purchased for $1.6 million. For publicly reported domain name sales, is the 3rd highest price paid for a domain in 2006, the 21st most expensive of all time and the highest price ever paid for a city site. The site is a portal for Branson, Missouri, the “Live Music Capital Of The World,” a city that attracts over 7 million visitors annually. has not changed hands since its initial registration in 1995. Larry and Lianne Milton of Branson, Missouri, purchased the site in February 2006. After undergoing several months of creation and redesign, the new offers information for both tourists and locals.

New owner Larry Milton said, “With a destination site like, we thought it only fair and right that it be a website that represented Branson and a source of information about our city. Our focus from the very beginning was to make this a community and tourist-driven site that would benefit everyone.”

Residents of the area can find real estate, movie schedules, upcoming events and weather amongst many more areas that help with finding local information pertinent to the Branson area. Tourists are able to find lodging with maps, show schedules, and vacation packages and information. With an emphasis on being the most-up-to-date, concise and information-rich website about Branson,’s new design caters to both residents of the surrounding area as well as tourists wanting to visit the vacation hot-spot. “We believe now and in the future, will be the first stop and the ultimate resource for anything and everything dealing with Branson, Missouri,” continued Milton.

No Comments »

Comments are closed.