Branson’s Ross Summers named to American Bus Association Board of Directors

The American Bus Association (ABA) announced the election of Ross Summers, President/CEO of the Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau, to their Board of Directors at their annual convention in Virginia Beach, Va. He will serve on the Board of Directors for a term of three years. The board is instrumental in providing leadership and direction for the members of ABA and for the motorcoach, tour, and travel industry.

“I am honored to represent Branson. It is truly reflective of the great relationship that the Branson business community has with the motorcoach industry in my being asked to serve on the ABA board of directors,” said Summers.

Each board member is an active participant in ABA”s legislative and regulatory efforts, in particular, monitoring and attending local and state legislative sessions of concern to motorcoach and transportation issues. Board members regularly correspond with local, state and national lawmakers on transportation, travel and tourism policy issues.

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Branson the best, eight years straight

For the eighth straight year, the American Bus Association (ABA) has named Branson the Best All-Round City for Motorcoach Travel. In February 2002, at the American Bus Marketplace, more than 220 respondents voted for their favorites in several categories. In addition to gaining top honors, Branson also garnered the first position in two other areas and was within the top three in two additional categories.

Branson also took top honors as the Destination with the Best Value for Money Spent and the City/Area That Works Hardest to Accommodate Group Tours. Branson was second only to Broadway Shows for the Best Theater/Entertainment for Groups and was third as the Hottest Up-and-Coming Destination for Groups.

“Taking this honor year after year is a great testament to the entire Branson community,” said Jim Langham, Chairman, Branson/Lakes Area Chamber of Commerce/CVB Board of Directors. “This accolade could not happen without the collective effort of all who provide such great service to the group tour planners and participants.”

In terms of trends, the fastest growing type of activity for groups is gaming followed by soft adventure and in a tie interactive/hand-on activities and dinner shows/live performance was third.

“Branson truly has the attributes in both the soft adventure and live performance areas to continue to appeal to the group travel market for years to come,” Langham added. “It’s certainly within our best interests to continue to work with the group tour industry to ensure the needs of its evolving customer base are met.”

Branson was also recently voted the number one motorcoach destination of the decade by the National Motorcoach Network.

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