Belk to open fashion department store at Branson Landing

Belk will enter the Missouri market in spring 2006 with a new 66,000-square-foot fashion department store at Branson Landing, in Branson, Mo., pending negotiation and signing of a final lease. The Belk, Inc. Board of Directors passed a resolution approving the new store on March 10.

“Branson is a wonderful community and we’re excited to announce the opening of our first Missouri store at Branson Landing,” said Linda Zwern, chairman of Belk’s Western Division based in Greenville, S.C. “The store’s layout, decor and merchandise selections will be designed especially to meet the shopping needs of customers in this area. Belk has an outstanding reputation for providing customers with the best in fashion, value, quality and prompt friendly service and we look forward to continuing this tradition in Branson.”

The new store will offer leading brands of fashion apparel, accessories, shoes, cosmetics and home merchandise, including exclusive Belk private brands. Each department will feature a unique décor and fixtures that enhance merchandise presentation. The store will also offer a variety of Belk customer services, such as a gift registry, gift-wrapping, alterations, Great Gifts cards and Belk revolving and interest-free charge accounts. Developer Rick Huffman of HCW Development Company said, “We are delighted to be able to welcome such an exceptional, well-respected department store to Branson Landing. Belk has an incredible history, combined with a successful track record, and the Branson community is eager for this store to open. This quality first-class shopping addition will reinforce our appeal to Branson’s newer demographic of younger and more affluent customers.”

Urban Retail Properties Co., the nation’s leading retail property management firm, is leasing and will manage Branson Landing. “The merchandise strategy at Branson Landing is to offer a unique shopping and dining experience in a beautiful, waterfront setting and Belk is a perfect fit for the project,” said Ross B. Glickman, CEO of Urban Retail.

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